Interactive Kiosks, Digital Signage, Website, Mobile App, Social Media, E-mail & SMS Marketing - manage all your communication channels from one place. Our Marketing Management Platform combines hardware, software and API standards in order to provide the missing link in Shopping Centers marketing. But the Platform is just the beginning. What makes our Platform unique is that we are also providing services outsourcing. We take responsibility for keeping all the communication channels full with fresh and relevant info from all stakeholders. We also take the responsibility for events, contests, lotteries and loyalty schemes organization.

Even if close in literal meaning to Multi-Channel Marketing, it is more about creating the seamless experience stream rather than just the usage of multiple communication channels. Omni-Channel means in fact that all communications channels should be treated as one and should be perceived by customer as one continuous stream.

In Shopping Malls reality Omni-Channel Marketing means that not only all communication channels (touch screens, website, mobile app, etc.) should share the same CMS system, but more importantly that offers, messages or interactions should look and behave the same. Moreover they should be personalized based on customers interactions in other channels. For instance: when the customer redeemed the particular voucher taken from touch screen in the Center, the content of Center’s website during his next visit should be changed according to this fact. This will create unique experience, which will result in increased customer engagement and loyalty. But this will also increase the conversion ratio from more precisely targeted messages.